Nakakaoffend! On Nikon’s Socially Awkward Moment

We bit our lips; she looked out the window

Rolling tiny balls of napkin paper

I played a quick game of chess with the salt and pepper shaker

And I could see clearly, an indelible line was drawn

Between what was good, what just slipped out and what went wrong

The phenomenon that John Mayer so eloquently describes can be summed up in three words by this internet generation: that awkward moment. Sometimes we crack that inappropriate joke, mistake someone for pregnant when in fact she just gained a few extra pounds, or let out a secret to a person who wasn’t supposed to be in on it. I myself made a similar mistake a day or two ago (but that’s not for this blog). Tao lang (we’re only human), we always say. But what if it’s a brand, and not a human who does it?

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